Basically your can set up this hardware and extensions to record real life events and trigger actions to be posted to popular social networking sites. Their use case was attaching a web cam and motion sensor to a door and setting it post post a tweet with a photo when the motion sensor was activated. I would totally buy one of these.
Boston has a great tech entrepreneurship community!
*This list is based on "network centrality" and not on actual returns.
CEO Philippe von Borries tells me the company’s is on track to do $8 million in revenues this year, based on the first quarter run-rate. It ended 2010 with $2 million in sales, up from %600,000 in 2009. “Our formula is to engage users with content and convert them into shoppers,” he says. Still, he expects advertising to make up 75 percent of his revenues this year, and the commerce business to make up another 25 percent. The Reserve business is only in New York right now, but will soon launch in San Francisco as well
Interesting hyper-local strategy.
