Wednesday, December 21, 2011
Tuesday, December 20, 2011
Must Have Hair Care: Oribe Supershine Moisturizing Cream
How Many Hair Products Do You Use?
This morning as I was doing my hair, I felt decidedly low-maintenance for using only two products. Yes, "only." That's not because I'm a beauty product hoarder—it's because I have naturally unruly hair that requires three to four different products at a time. Maybe this is just a curly hair problem, since when I blow-dry and flat-iron my hair straight, I just use one product: a finishing shine spray (Kérastase Vernis Nutri Sculpt Shine Spray). But when I want to show off my natural hair, I go through a very unnatural process. First there's an anti-frizz serum I apply to my hair when it's wet. After it dries, I apply a leave-in conditioner to make it soft, like Oribe Supershine Moisturizing Cream. Then I spritz on the Kérastase, and then I use—depending on the weather, how recently I've washed my hair, and other ridiculously specific calculations—a mousse, gel, or pomade-ish wax to keep it that way; right now I'm obsessed with Shu Uemura Cotton Uzu Defining Flexible Cream
WHAT IT DOES:
Tames frizz and adds softness and shine to hair
KEY INGREDIENTS:
Kaempferia galanga root extract (provides natural UV protection); soy protein biopolymer (fights frizz); lychee extract (protects from oxidative stress); amber extract (strengthens and conditions); edelweiss flower extract (protects hair from drying, damaging, and color-depleting effects of the sun); watermelon extract (protects against deterioration of natural keratin); active keratin (fortifies and provides anti-aging protection and shine)
HOW IT FEELS/SMELLS/LOOKS:
It is a silky cream with a mild floral scent.
WHY WE LIKE IT:
It calms frizz and adds shine without weighing down hair or making it look greasy. It's also a good way to tame flyaways and smooth dry ends after a blowout.
AWARDS:
Best of Beauty 2010
VIA Allure BY SARAH WEXLER, WRITER, SEPTEMBER 23, 2010, 3:00:00 PM
Monday, December 19, 2011
7 Things Highly Productive People Do | LinkedIn
Thursday, December 15, 2011
Brad Burnham Explains Why SOPA Must Be Stopped | TechCrunch
Save the Internet. Stop SOPA.
Wednesday, December 07, 2011
Facebook's Secret to High Emotional Engagement? Faces [STUDY]
If you’re trying to understand why Facebook elicits such an emotional response, look no further than the name.
A study commissioned by Facebook examined how consumers’ brains responded to the site as well as to Yahoo’s and The New York Times‘s homepages. NeuroFocus, the Berkeley, Calif., firm that executed the study, found that of the three, Facebook scored highest on attention, emotional engagement and memory retention.
A.K. Pradeep, the CEO of NeuroFocus, says the presence of faces on Facebook are a major reason why. “As you can see, one of the dominant features of Facebook is the human face,” he says. “The face is a window to the emotions.” Pradeep says that since childhood we are trained to read people’s faces to discern emotion, and that such information is key to survival: Thus the stimulation we experience when scanning our newsfeeds.
In the study 84 adults, split evenly between men and women, were wired with EEG sensors, which measured their brainwave patterns as they visited the sites. All three sites scored better than average on the three areas. However, The New York Times did slightly better than the others on memory retention and Facebook was notably higher when it came to emotional engagement.
Pradeep says that faces explain much of the emotional appeal of Facebook. He says if Yahoo or The New York Times have recognizable faces in their articles, the emotional levels even out more. Even though faces on those pages are likely to be public figures rather than friends of yours, they still spur an emotional response. (Facebook’s launch of Subscriptions in September ensures that more users will see both in their news feeds.)
Facebook commissioned the study to display its emotional connection with consumers to advertisers. Though the report didn’t look at how an ad might work in one or the other platforms, an earlier NeuroFocus study compared a Visa ad on Facebook to one that ran on TV. That study found that the Facebook ad scored higher for emotional engagement than the TV spot.
Take away: Photos of smiling faces can be used to engage your audience on an emotional level.
