Wednesday, April 06, 2011

The Games Companies Play - BusinessWeek

The trend, known as gamification, lets businesses weave elements of games into applications that otherwise have little to do with playing. The market for gamification will grow to $1.6 billion in 2015, from $100 million in 2011, according to Wanda Meloni, founder of M2 Research, a consulting firm that researches the gaming industry.

"Gamification" making apps that have nothing to do with playing more interesting

Posted via email from MEDIA CHECK

No comments: