Friday, March 28, 2008

Exploring Other Possibilties in Luxury Lifestyle

“Lifestyle Check is designed to create a remarkable user experience worthy of luxury lifestyle products.” With that potential sound byte in mind, I would like to address the options the commercial use of Lifestyle.Check. In my opinion, retail sales associates would love this product. For example, imagine you are going to Saks to buy a new outfit to wear to your birthday celebration dinner. As you begin to interact with a sales associate, pointing you in different directions and walking around the store for hours trying to pick out good combinations, or relying on mannequins and displays for cues on what works, they instead bring you to a virtual brainstorm area. You could literally just sit on a nice chair, drink espresso, and use LC on a big screen to sort through the stores inventory for you, and pick out the best possible combinations according to your preferences and what works.

Next we can take the use of LC two steps above retail, to the design stage of the business. LC could be used as a super tool to maintain a brand's vision and focus by streamlining the collection design process. Every time an individual designer completes a piece, he or she could add it to the master collection virtually in LC. This would allow many other people involved with the business, such as directors and investors, as well as the head designers, to look at all of the possibilities in an organized and meaningfull way, helping them make a better decision.

1 comment:

Michael Salafia said...

When I originally thought of Lifestyle.Check, I was walking up Newbury St. on my way back from a day of shopping and I thought to myself "Wouldn't it be cool if could just take a photo of the tags of all the stuff I just bought with my iPhone, and have it automatically upload to a web-based database and provide decision support functions?...Or even better what if you automatically got the file sent to your phone from the store?"
I imagined it specifically appealing to the luxury products consumer because it's a great companion application for living a luxurious lifestyle.