Wednesday, February 23, 2011

The Rise of Gen C... Is your business ready?

Here is an interesting article about the up and coming generation of people born after 1990, living their adolescence after 2000. The author begins by providing a use case scenario of a 20 year old Gen C male living in London in the year 2020. He then it goes into detail on trends and characteristics serving as the premises for his argument that the success of many tech business will depend on their ability to cater to this generation. 

After the article he includes this piece which I have included below, giving his forecast on the evolution of technology from now to 2020. 

HOW THE TECH FUTURE MAY UNFOLD

It is notoriously difficult to project the future; still, the exhibit below presents a plausible chronology of the next 10 years. We see a series of “eras” triggered by the sequential rise of critical new technologies. The Era of the Smart Cloud, for instance, will enable significant portions of the Generation C lifestyle in the coming years, to be succeeded by the Era of the Sensor Economy, which the cloud will help trigger. Above the time line is a series of specific events keyed to and dependent on the arrival of the various eras; thus the Era of the Internet of Things will enable motor vehicle manufacturers to build cars with full machine-to-machine (M2M) connectivity

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Spring 2011 / Issue 62

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