Federal regulators have discovered that hundreds of millions of dollars in customer money has gone missing from MF Global in recent days, prompting an investigation into the company's operations. http://nyti.ms/uHzk8C
Monday, October 31, 2011
Zuckerberg likes Boston over Silicon Valley for tech startups!
Facebook’s Zuckerberg: If I Were Starting A Company Now, I Would Have Stayed In Boston "If I were starting now I would do things very differently. I didn’t know anything. In Silicon Valley, you get this feeling that you have to be out here. But it’s not the only place to be. If I were starting now, I would have stayed in Boston. [Silicon Valley] is a little short-term focused and that bothers me."
Yesterday, Facebook founder and CEO Mark Zuckerberg took the stage at Y Combinator’s Startup School in a candid interview with Y Combinator Partner Jessica Livingston. You can watch the full interview here, and it starts around the 43 minute mark, and lasts for roughly 40 minutes. If you have some time to spare, it’s well worth a look.
Zuck revealed a number of fascinating things about entrepreneurship, founding Facebook, and product development, but one of the more interesting (and surprising points) came at the end of the interview when Livingston asked him what he would do different if he could go back in time. Zuck replied: If I were starting now I would do things very differently. I didn’t know anything. In Silicon Valley, you get this feeling that you have to be out here. But it’s not the only place to be. If I were starting now, I would have stayed in Boston. [Silicon Valley] is a little short-term focused and that bothers me.
He explained that he had a conversation once with Amazon founder and CEO Jeff Bezos about this, and the average time someone stays in job at Seattle is twice as long than it is in Silicon Valley. “There’s a culture out here where people don’t commit to doing things, I feel like a lot of companies built outside of Silicon Valley seem to be focused on a longer-term,” he explains. “You don’t have to move out here to do this.”
“There’s this culture in the Valley of starting a company before they know what they want to do. You decided you want to start a company, but you don’t know what you are passionate about yet…you need to do stuff you are passionate about. The companies that work are the ones that people really care about and have a vision for the world so do something you like.”
Zuckerberg also talked about the early days, when he was at Harvard, thinking of the idea for what would become Facebook. I was in denial that we were going to make a company early on. When I was in college, I had a lot of conversations with my friends about the direction the world was going to go to and we cared more about seeing this happen. We built it and we didn’t expect it to be a company, we were just building this because we thought it was awesome, he explained
When Zuck moved out to Silicon Valley in his sophomore summer, he thought that maybe one day he and his team would develop a startup, but didn’t think Facebook was that startup. “It was not like in the movie, there was no drinking. We all just lived in a house, iterated, kept going,” he said candidly. “It wasn’t until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company.” But a company is the best vehicle in the world to align a lot of people to achieve a mission, he said.
Livingston asked Zuckerberg about how he pitched Facebook when he first pitched the business to Battery Ventures in Boston in 2004. “I barely remember that but I agree that it happened,” he recalled. “I don’t think I said anything and Eduardo said some things but it was fine because I didn’t want to do that anyway.”
Zuckerberg said that Eduardo early on said that Facebook needed to raise money, and he was skeptical of VCs. “That was one of the reasons that we accepted from Peter Thiel, because he could relate to us on a founder level,” he explained, referring to Thiel co-founding his own companies, including PayPal. Zuck said that in Silicon Valley, everyone was talking about flipping companies and he found that to be unattractive. Another potential investor Zuck really was passionate about was Donald Graham, CEO and chairman of The Washington Post. He explained that he came close to taking money from Graham, but Graham actually encouraged Zuckerberg to take money from Jim Breyer at Accel Partners. Zuck saw this as the “best of both worlds.”
He also gave startup founders advice how to guide on how to handle acquisition offers, and gave interesting insight on how he look at Facebook’s own acquisition offers. We really had one phase of this and the only reason why its’ this big story that everyone knows about us turning down a lot of money is because I messed up the process. It’s one of the biggest management mistakes I made through Facebook’s whole history. I learned a lot about the team at that time, and ended turning over a lot of that same team. I wasn’t in it for the acquisitions, and I wanted people around me who were in it for the long-term, he said.
It’s not clear that you should turn down offers, he explained but you should take it if it means the company can go in the direction you want it to go on. “If you go through some big corporate change, it’s just not going to be the same,” Zuck said.”If we sold to Yahoo, they would have done something different, if you want to continue your vision of the company, then don’t sell because there’s inevitably going to be some change.”
One of the key parts of operations is a ‘growth team,’ which is a centralized team Facebook set up to help its users stay connected an engaged. For example, Zuck said that through this team, the company found that members need to have at least ten friends to have enough content in the news feed to come back to the site. So Facebook reengineered the whole flow of the site when someone signs in to focus on having people find other people to connect with, so that people can get connected with friends (and meet that minimum) right away. Zuckerberg said that the company has exported this idea to another startups, including Dropbox. “Once you have a product that you are happy with, you the need to centralize things to continue growth.”
When Livingston asked what surprised Zuck most in the history of building Facebook, he replied honestly, “most things were surprising.” “I don’t pretend that I had any idea that I was doing. I always felt like we were so close to dying in the first years, and were afraid that Google was about to build our product and we were going to be screwed, and look how long it took for them to build our product,” he said laughing, referring to Google’s newly launched social product Google+. “You are going to make a ton of mistakes, you don’t get judged by that.”
As for what Facebook’s future is, Zuck shed some light on his vision for the network. “I think the story that we look back will be the apps and things that are built on top of Facebook. The past five years have been about being connecting people and the next five to ten years are about what are all the things that can be built now that these connections are in place.”
And I’ll leave you with one of Zuck’s more memorable quotes from the talk, “The biggest risk is not taking any risk…In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”
Learn moreY Combinator is a venture fund which focuses on seed investments to startup companies. It offers financing as well as business consulting along with other opportunities to 2-4 person companies looking to take an idea to a product. Y Combinator looks for companies with “good” ideas over companies with experience and a business model. The company made its first investments in Summer 2005. Y Combinator selects companies to finance and consult with twice a year. They are located in...
Learn moreFacebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskowitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for the term...
via techcrunch.com
Sunday, October 30, 2011
Thursday, October 27, 2011
Social Networking Startup Unthink... Sounds boring
First of all, they have a negative marketing campaign. "Taking down Facebook". Really? GFY! If they were so much better than Facebook, then they would not have to mention them to get attention. Second, Natasha Dedis, has the lamest story ever. Natash, I don't care about you turning your kid into a social outcast by not letting him join Facebook. Get over yourself. Third, Unthink's value proposition. You can decide which brands you want to let advertise to you? Or you can pay monthly to be ad free? Does anyone really dislike ads that much? Yes they are mostly annoying, but ad can be answers. Ads are how you find out about new products or services that are relevant to you. Personally, I like that Facebook sells my data to advertisers so they can spend the time to curate a mix of ads that I will likely find interesting or useful. I would demo the site to see if it does have any new functionality or ux, but I don't want to give them the hit. Here's the article: 
via pcmag.com
Marketing Strategy Tips: Social Media Campaigns for Millennials
Takeaway: You campagin must have the following: Utilitly, Entertainment, Rewards, Recogonition.
6 Pro Tips for Marketing to Digital Natives
Most importantly, be mobile — it’s less a tip than it is a must. Millennials grew up on the Internet, and they’re extremely connected. On average, they have 2.4 devices, between smartphones, tablets, laptops and Wi-Fi music players. They’re more likely to research a product on their mobile device than Gen X, and they’re pretty much always connected. Intent to purchase desktop computers is falling, and smartphone penetration is on the rise, expected to hit 38% by the end of 2011, making mobile even more of a priority for this demographic.
So, if you want to market to millennials, here are six tips for reaching and converting them.
1. Cater to Their Needs
Popout
According to Matt Britton, the founder and CEO of millennial marketing agency Mr Youth, the key to appealing to this demographic is driven by five major needs:
Utility: Millennials are multitaskers. They have 15 tabs open in their Chrome browser while their iPhones push Twitter alerts and their Facebook feeds are blowing up. They don’t want their time to be wasted, so you’re best suited by offering tools to help streamline their day, as opposed to adding one more thing to check. Britton cites the Urban Daddy app as a great tool — it’s a branded app that helps millennials figure out their “next move” by inputting various factors like location, day of the week and desired “scene.” This functional app positions Urban Daddy as a useful tastemaker for the millennial lifestyle.
Entertainment: The average YouTube user spends 15 to 25 minutes per day on the site — we like being entertained. And since traditional media consumption is being turned on its head by streaming services, brands need to find a new way to get in front of their audiences and entertain them. Britton says Intel’s Museum of Me App is a great example of branded content that’s entertaining and interesting, all while appealing to the narcissism of the “me generation.”
Information: The Internet has put a ridiculous amount of information at our fingertips, and one huge reason we use the web is to find more of it. Therefore, brands can play a huge role in content creation, using platforms likeTumblr to build a brand and publish content, as if it were a media company. Britton cites the French Connection YouTube channel‘s webisodes as a stellar content series. The webisodes features videos “as told by” French Connection apparel — the magic dress (above), the jumper, the blouse — to show off the season’s pieces. The videos are quirky and entertaining, but most of all, they position French Connection as a fashion-forward and digital-savvy brand.
Rewards: Who doesn’t love swag? For millennials — who are either in school or haven’t amassed much savings yet since they’re relatively new to the workforce — swag is valued social currency. But rewarding is most effective as a retention tool, and not an acquisition tool, Britton says. Offering a prize to your 10,000th follower might get you a few more fans, but they’re only there for the free stuff and not because they love and live your brand. On the other hand, rewarding your existing fans is a great way to bolster their connection to your company. Whether you’re offering first-to-know content, an exclusive coupon or a prize, be sure to reward the existing fans who got you where you are today. These are your loyal fans who are most likely to stick with you, unlike a fair-weather swag junkie.
Recognition: Be appreciative of your fans’ interest and support of your brand (it doesn’t have to be monetary — even a “thank you” will go a long way). Branding isn’t just important for companies — millennials are all building their own personal brands, too. If they get a shout-out or their work is selected in a UGC campaign, that’s going to help them build their brand. Getting a nod from a well-respected brand — like when Honda mowed a fan’s name into the lawn at headquarters as part of its “We’re fans of you, too” campaign — goes a long way toward fan retention. Britton says recognition of this nature is “a longer path” that will lead to more brand loyalty over time as deeper relationships are formed between consumers and brands.
2. Don’t Be Conventional
Popout
That 30-second spot during primetime TV isn’t going to get you many millennial eyeballs. This demographic is increasingly reliant on DVR (if they even have a TV) and streaming services, like Hulu and Netflix (well, less now than before). With a laptop, a smartphone and a tablet, digital natives won’t be paying much attention to traditional commercials.
Millennials have grown up in an ad-infested world. They know when they’re being marketed to, and they don’t like it. Your marketing has to be clever. It has to evoke emotions. Google held out to do commercials until the2010 Super Bowl, but once it did, the company nailed it with spots like “It Gets Better,” “Dear Sophie,” “Justin Bieber” and “Lady Gaga,” all of which have millions of views online and are chill-inducing and emotional accounts of the power of the web. They’re part of Google’s largest-ever offline ad campaign, and they’re at once entertaining, inspiring and beautiful, especially to the always-connected millennials who don’t even know what the world was like before the Internet.
3. Gamify With Friends
Popout
In the 1990s, gamers were stereotyped as basement-dwelling, anti-social types. Then games like World of Warcraft let gamers play with others — though they couldn’t see them and didn’t know them personally. But Zynga and games like Words With Friends (see the tribute above for proof that people really like this game) let you play with your friends, serving to strengthen bonds, foster friendly competition and help people keep in touch. Gaming has evolved from a solo activity to a fun and engaging group activity, and game mechanics are key to capturing — and keeping — the attention of digital natives.
It’s important to realize that there are “game-y” games, like FarmVille, and there are real-life games, which add game mechanics to the real world. All it takes to gamify is to offer points or pit friends against one another with a leaderboard, like with SCVNGR and its spinoff, LevelUp. Through LevelUp, brands can offer the “$10 for $20 worth of food” kind of rewards that, when redeemed, unlock the next “level” of even more savings, thereby enticing the consumer to become a repeat customer — it’s a “the more you play, the more you win” model that can quickly become addicting.
“LevelUp turns the daily deal space on its face, turning value to the consumer immediately, which is very much a millennial characteristic — now, now, now,” says Chris Mahl, chief brand alchemist at SCVNGR.
Millennials love competition and crave higher levels of engagement, so if you throw some competition in the mix — look at fantasy football engagement — you’ll get a highly interested and focused audience.
4. Give Them Ownership
Popout
Millennials tend to be brand-loyal, and they want to have a stake in the company as a sort of reward for their loyalty. They don’t want to just consume content, they want to participate and create content. Just look at Doritos’ user-generated Super Bowl ad and SCVNGR‘s create-your-own-challenge aspect, which Mahl says is a great way to engage millennials and lets them become authors of the game.
“Millennials are creators, not followers,” says Mahl. “They’re not about being told to do something — they’re about creating it themselves.”
5. Let Them Discover
Popout
Digital natives have big egos — they want to be the first person to talk about something, which might explain the generation’s propensity to share on social sites. This inclination toward early adoption and discovery is part of why sites like Pandora and Spotify are so successful. Spotify’s Facebook integration is seamless — you can play and pause songs on Spotify through Facebook — which makes it easy to use, but the coolest part is that you can also see what your friends are listening to at that very moment. Want a listen? Press play in Facebook and the song will start in your Spotify. Spotify spots trend amongst your friends, basically saying “Look, this college friend and this high school friend have both been listening to Portugal. The Man.” It’s a noninvasive and seamless way to share your music library with your friends and to discover new bands from your friends’ libraries, not to mention promote Spotify.
As mentioned above, Pepsi could get away with Britney Spears sipping from a can in front of a massive Pepsi sign ten years ago. But for Pepsi’s millennial sibling, Mountain Dew, that unabashed advertising just wouldn’t fly. Piggybacking off the notion that millennials crave finding things first, Mountain Dew created an in-house record label, Green Label Sound, to simultaneously market the drink and help up-and-coming artists break through.
“We don’t want to be on what’s hot right now, we want to be on what’s next,” says Hudson Sullivan, the GLS brand manager. GLS broke Matt & Kim, the Cool Kids and Chromeo, and the label prides itself on finding peoplefirst so GLS and its audience can “discover” the artist and become a part of the early journey to fame, says Sullivan. GLS fans get sneak peaks, first listens and the aforementioned sense of ownership that comes with being a part of something; in this case, it’s embracing the unknown indie artist on his path to success. Mountain Dew doesn’t hide its association with GLS, but GLS events are more GLS-branded than Dew-branded, helping GLS seem less corporate and more indie — the attendees often don’t even realize they’re at a Pepsi event. And unlike a lot of corporate marketing, there seems to be a deeper, more genuine relationship between GLS and the artists (whom Sullivan says have come back to GLS for more partnerships) than in the traditional brand-spokesperson relationship. And because GLS music is not an overt advertisement for the soda and offers entertainment, millennials respond better.
6. Be Everywhere
A photo on the Threadless Instagram feed
New research shows that when consumers are contemplating buying a product, search is the most important factor. Make sure your SEO strategy is well executed, and make your website pop — it should embody the personality of the brand and house all relevant brand information, including links to social pages. As with all marketing, it’s important to have a presence on major players, like Facebook, Twitter and YouTube, but you should experiment based on where your segment of millennials are spending time and where you want to go as a brand. Fashion brands, for instance, are experiencing great success with Tumblr and Instagram. Just remember that no one platform holds the key to millennial success — “the channels are only as good as the ideas,” says Britton.
What other tips do you have for marketing to millennials? Stay tuned for our upcoming posts on marketing to baby boomers and kids.
NYTimes: U.S. Economy Shows Modest Growth
G.D.P. grew at a 2.5 percent rate, an improvement but not enough to recover ground lost during the recession. http://nyti.ms/sJ9qTu
Wednesday, October 26, 2011
How To Generate Inbound Phone Leads: Google Bid-Per-Call
Bid-Per-Call
Status: Limited Release Availability: US and UK
What It Does
The bid-per-call feature allows you to bid for phone calls, in addition to bidding for clicks, when you show Google search ads on computers and tablets. Now, both your max bid per click (max CPC bid) and max cost-per-call bid (max CPP bid) can influence your ad’s position on the results page. You can increase your ad position and drive more phone calls to your business by setting a bid that is equal to or greater than the $1 minimum call fee.
Bid-per-call requires you to use a Google forwarding number when you activate call extensions. It provides detailed call reporting, so you can have a better sense of the value of calls and clicks your campaigns are generating. Reporting includes:
- Cost, completed calls, and phone-through-rate (PTR) summaries at the ad group and campaign level
- Call-by-call detail including call time, duration, and caller area code
Why You’d Use It
With bid-per-call, the maximum cost-per-call (CPP) and your call Quality Score will be factored into your Ad Rank. This means that you’ll automatically be rewarded with higher ad position and lower cost per call when your phone number is useful to users. And you’ll have increased control over the position of your ads and your call volume by adjusting your bid. As always, you’ll never pay more than you’re willing to for either a phone call or a click.
MediaPost: Google Bid-Per-Call Launches In AdWords
By Laurie Sullivan | October 25, 2011
Advertisers that see phone calls as a valuable source for leads will now have an option to bid for phone calls alongside clicks when targeting paid-search ads to searchers across computers and tablets. Google plans to roll out the feature in the United States and United Kingdom during the next few weeks.
The bid for phone calls will directly factor into the ranking of ads that return with search results. Higher-ranked ads are more likely to be seen and read by searchers, and can generate more phone calls and clicks. Today, only maximum cost-per-click bids are calculated in Ad Rank, which determines the ad's position.
Marketers that want to use bid-per-call need to select the option to use forwarding numbers from Google when setting up Call Extensions, so that Google's system can measure when a call to the business occurs. This also provides advertisers with summaries of completed calls, phone-through rates, duration of the call, and other metrics directly in AdWords reports.
Equipped with the option, marketers should decide when to consider a call to a click metric. Insurance agents, for example, might find it advantageous to speak with someone on the phone and walk them through the process, rather than ask consumers to fill out a form online.
Havas Digital EVP Rob Griffin said it's more useful to have a lead from a call, compared with a click, when the paid-search ad focuses on local and expects an immediate response, often found in mobile paid search ads.
George Michie, CEO at Rimm Kaufman Group, believes the preference on when to use click vs. call metrics depends on the expected conversion rate, and the conversion rate difference between a caller and a paid-search visitor to a company's Web site. "The call center can lose money unless the conversion rate of a call to the call center is above a threshold. That threshold depends on the industry and the value of a conversion."
Michie also suggests that marketers determine the keyword searches the call center reps can most likely close for that ratio of conversations. For example, marketers might determine the call center reps need to close 25% of their calls to become cost-effective. Marketers might measure or surmise that the call center reps can become twice as effective as the passive Web site at closing calls. For it to make sense to send visitors to the call center, rather than the Web site, the Web conversion rate for those keywords would need to be more than or equal to 12.5% to translate to a 25% conversion rate on the phones, he explains.
"It may be the case that only brand keywords convert at that rate, or it may be that a number of other non-brand keywords convert at that rate as well," Michie said. "Whatever the case, those are the keywords to test pushing toward the call center." Link to Original
Tuesday, October 25, 2011
Social Consumers and the Science of Sharing [INFOGRAPHIC]
via mashable.com by mbooth
Takeaway: Identify opinion leaders and engage them with shareable content.
How To Make Your Apartment Buzzer Ring Every Phone in Your Home - super easy
via gizmodo.com
Can someone please try this? It's so simple to set up. (I would but I don't have this type of buzzer).
How Link Placement Affects Clicks on Twitter
Takeaway: Put your link between the beginning and the middle of the tweet. 
via ReadWriteWeb by John Paul Titlow on 10/24/11
When it comes to crafting social status updates to ensure maximum exposure and click-throughs, many of the tried-and-true methods seem somewhat obvious. Posting at certain times of day, for example, can have a dramatic impact on performance. Makes perfect sense.
Sometimes, effective optimization can come from places you didn't expect, and the only way to find out is by analyzing a large set of cold, hard data.
Sponsor
That's exactly what Dan Zarrella does for a living. The self-proclaimed "social media scientist" at HubSpot examines large datasets from sources like Twitter and Bit.ly and then publishes some of his findings.
Recently, Zarrella discovered that where the link is located in a given tweet can actually have a big impact on how many people click on it. Tweets that included the link about a quarter of the way through the tweet got clicked the most, even though it's common practice to include the link at the tail end of a tweet.
To figure this out, Zarrella took a random sample of 200,000 tweets and used the Bit.ly API to figure out the click-through rate on each one. He cross-referenced that with where the link was located in each tweet and came up with the heat map below.
Is Occupy Wall Street turning into a Phish Fest?
via gawker.com
Is the Drum Circle About to Kill Occupy Wall Street? Anyone who's been to Zuccotti Park in downtown Manhattan to check out the Occupy Wall Street encampment leaves thinking one thing: Jesus Christ those drummers are annoying. And now, those drummers—whose constant, irritating presence has earned the wrath of the local community board, as well as most of the occupiers—may bring down the movement itself. Such is the claim of a letter sent to literary magazine n+1, which is putting together an issue devoted to Occupy Wall Street. According to the letter-writer, "[a] trusted friend and respected activist,"
Monday, October 24, 2011
Top Headlines in Computer Software, Internet
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+ 
Saturday, October 22, 2011
Thursday, October 20, 2011
Libyan Official Claims Qaddafi Dead After Fall of Stronghold
"WHAAAT???" 
TRIPOLI, Libya — Libyan fighters said on Thursday that they had routed the last remaining forces loyal to Col. Muammar el-Qaddafifrom the coastal town of Surt, ending weeks of fierce fighting that had prevented Libya’s interim rulers from declaring the country liberated and starting the transition to an elected government.
Multimedia
Readers’ Comments
Share your thoughts.
A military spokesman for the interim government, Abdel Rahman Busin, said “Surt is fully liberated.”
Libya’s interim leaders had said they believed that some Qaddafi family members — possibly including Colonel Qaddafi and several of his sons — were hiding in Surt or in Bani Walid, another loyalist bastion that the anti-Qaddafi forces captured several days ago.
Al Jazeera, citing Libyan television, said that the Libyan leader had been captured as fighters seized Surt on Thursday. But previous reports of the capture of high-level Qaddafi officials have proven false, and there was no confirmation from the interim government. Reuters reported that Colonel Qaddafi had been killed. That report, too, was not confirmed by officials.
As rumor of his capture spread in the capital, Tripoli, car horns blared as many celebrated in the streets.
Victoria Nuland, the State Department spokeswoman, traveling with Secretary of State Hillary Rodham Clinton in Afghanistan, said the department was aware of the reports “on the capture or killing of Muammar Qaddafi” but could not confirm them “at this time.”
Gunfire could still be heard in Surt on Thursday, as former rebel fighters searched houses and chased fleeing loyalist fighters. The anti-Qaddafi fighters killed at least 20 loyalist soldiers trying to escape down the coastal highway, and captured at least 16, The A.P. reported.
There was no immediate comment from Mustapha Abdul Jalil, the interim government’s top official. If confirmed, the capture or killing of Colonel Qaddafi — along with the fall of Surt — would allow Mr. Abdul Jalil to declare the country liberated and in control of its borders, and to start a process that would lead to a general election for a national council within eight months.
The battle for Surt was supposed to have been a postscript to the Libyan conflict, but for weeks soldiers loyal to Colonel Qaddafi, Libya’s deposed leader, fiercely defended the city, first weathering NATO airstrikes and then repeated assaults by anti-Qaddafi fighters. Former rebel leaders were caught off guard by the depth of the divisions in western Libya, where the colonel’s policy of playing favorites and stoking rivalries has resulted in a series of violent confrontations.
Surt emerged as the stage for one of the war’s bloodiest fights, killing and injuring scores on both sides, decimating the city and leading to fears that the weak transitional leaders would not be able to unify the country.
The battle turned nearly two weeks ago, after a prolonged stalemate, when the anti-Qaddafi fighters laid siege to an enormous convention center that the pro-Qaddafi troops had used as a base.
The interim leaders had claimed that the ongoing fighting had prevented them from focusing on other pressing concerns, including the proliferation of armed militias that answered to no central authority.
Wednesday, October 19, 2011
Google Updates Presentations in Google Docs
It's about time. Google Docs collaboration and could functionality is great, but its design features have always been lacking. At the end of the day, these updates are not enough to convince me to switch from Keynote as my primary slideshow production software. What do you think? An article from PC Magazine has been sent to you. Follow this link to view the article: Google Updates Presentations in Google Docs Copyright © 2011 Ziff Davis Inc. All Rights Reserved
Friday, October 14, 2011
Steve Wozniak Is “A Little Afraid” About The Future Of Apple (TCTV)
<script src="http://player.ooyala.com/player.js?embedCode=kzeTl3MjowpZSUi-CsCSIFDjlWweCSX-&width=640&height=360&video_pcode=11amo6qGw2oucN78pR-BYbDpCESk&deepLinkEmbedCode=kzeTl3MjowpZSUi-CsCSIFDjlWweCSX-" ></script>
Monday, October 03, 2011
mike.salafia@gmail.com has shared: Facebook Launches New Metric:
| How will you use Facebook's new "People Talking About" metric in your social media strategy? | |
| Facebook Launches New Metric: Source: mashable.com Facebook has introduced a new metric: "People Talking About," in its overhaul of its Pages Insights tool. |  |
Great stats on local ads from Google
Local. More than 20 percent of desktop searches on Google are related to location. On mobile, this climbs to 40 percent. Location-aware search ads can help you find what you’re looking for more easily by putting thousands of local businesses on the map—literally. More than 270,000 of our advertisers use Location Extensions to attach a business address on at least one ad campaign, connecting more than 1.4 million locations in the U.S. via ads. And, with our mobile ad formats, not only can you call a restaurant directly from the ad, you can also find out how far away the restaurant is located and view a map with directions. 
Subscribe to:
Posts (Atom)