Friday, December 17, 2010

playbutton

Monday, November 22, 2010

STYLE CHECK: Lucious Lashes for the Holidays

 

Walking through our beloved department and cosmetic franchise stores like Sephora can be daunting: fighting for mirrors... and then for some privacy while you're searching for a last minute cover up, let us not forget the wait time for a sales associate to help you pick out the right product. Don't be alarmed, that's why we need to stick together on the internet and smartphone optimize fashion via Style Tips.

 

Make your eyes pop at this years holiday party by pampering your lashes. Get the most alluring look with or without your eyelash curler.

Mascara: Too Faced LashGASM

We've been diehard fans of Fresh's Supernova for casual, everyday looks and Make Up For Ever's Smokey Lash for the blackest smokey eye, but have now updated our team to a trio with Too Faced LashGASM. The rich dark color is not the only thing we love about this voluptuous lash queen... the 'flexi-firm' brush is what made it a staple in our make up bags. This baby combs our lashes to a T and makes each one stand out bolder than ever before, leaving the not-so-friendly sticking and clumping behind. The bristles makes this the perfect mascara to be worn post our fave new lash serum.

Lash Primer/Serum: Dior's DiorShow Maximizer Lash Plumping Serum

A new staple, click on to your fave online store and order this baby pronto. Eyelash curler? Who needs one when you have this serum that enhances, elongates, then strengthens your lash's curl while protecting your eye's assets by hydrating your lashes: promoting long-term growth with Dior's active ingredient of hydrolyzed soy proteins. Put this on as a nighttime treatment or party all-night-long and be dazzled to find zero mascara dust on your lower lids and blushing cheekys. All-in-all, prepare to be amazed.

Christian Dior Diorshow Maximizer Lash Plumping Serum 10ml/0.33oz

Posted via email from Style Check

Thursday, November 18, 2010

The "Cheers Burger" (c) 2010

Say Cheers Burger! @ Cheers Boston

(c) 2010 | Lifestyle Innovation Technology LLC | All Rights Reserved Worldwide Michael Salafia
PulpBusiness.com
Sent from my iPhone

Posted via email from Lifestyle Innovation Technology

Friday, October 01, 2010

WSJ: 2010 Technology Innovation Awards

The Wall Street Journal 2010 Technology Innovation Awards

Among the winners: computer screens that can bend, adjustable eyeglasses, a low-cost genetic test, an online marketplace for receivables and a new way to battle malware

Posted via email from Lifestyle Innovation Technology

Tuesday, September 28, 2010

BBC E-mail: Blackberry launches rival to iPad

I saw this story on the BBC News iPhone App and thought you should see it.

** Blackberry launches rival to iPad **
Research In Motion, maker of the Blackberry smart phone, announces its answer to Apple's iPad with a device called the Playbook.

** BBC Daily E-mail **
Choose the news and sport headlines you want - when you want them, all in one daily e-mail

** Disclaimer **
The BBC is not responsible for the content of this e-mail, and anything written in this e-mail does not necessarily reflect the BBC's views or opinions. Please note that neither the e-mail address nor name of the sender have been verified.


Sent from my iPad

Posted via email from Lifestyle Innovation Technology

Friday, September 24, 2010

Start@Spark I-cubator

Preparing to apply to the Start@Spark I-cubator program at Spark Capital (Boston, MA). Looking for initial seed funding to get our core product, Style Check, developed for alpha testing. Will be working hard today on enhancing the executive summary.

Want to get involved? info@StyleCheck.me

Posted via email from Lifestyle Innovation Technology

Tuesday, September 21, 2010

Smart-phone Optimized Fashion with Microsoft Tags

This article about Jones New York and Microsoft's Tag technology is validating to our progress on Style Check. Microsoft has taken an aggressive stance in develeoping interactive tag technology that can be used in the retail experience in conjunction with smartphones. 

As interest in this platform technology grows, applications like Style Check will grow in regards to universal hardware compatibility. This really opens up the door for a whole realm of possibilities that can be incorporated into our own user experience architecture by working with these growing platform technologies.

Clearly Microsoft has become a potential candidate for exit of this venture.

 

http://www.mobilecommercedaily.com/jones-new-york-pushes-fall-line-with-smart...

Posted via email from Lifestyle Innovation Technology

Tuesday, September 14, 2010

Gawker's Fall 2010 Preview: Movies, TV, Books

Jersey Shore Angelina completes the Hoe Equation

Zuckerberg calls Facebook users "Dumb Fucks"

Are you kidding me? Who does this guy think he is? Where does he think all of his money is coming from? -M

Facebook CEO Admits To Calling Users 'Dumb Fucks'

Mark Zuckerberg admits in a New Yorker profile that he mocked early Facebook users for trusting him with their personal information. A youthful indiscretion, the Facebook founder says he's much more mature now, at the ripe age of 26.

"They trust me — dumb fucks," says Zuckerberg in one of the instant messages, first publishedby former Valleywag Nicholas Carlson at Silicon Alley Insider, and now confirmed by Zuckerberg himself inJose Antonio Vargas's New Yorker piece. Zuckerberg now tells Vargas, "I think I've grown and learned a lot" since those instant messages.

And yet the old quote resounds precisely because Facebook continues to stir up privacy controversies at regular intervals. Zuckerberg justifies his privacy rollbacks by sayingthe social norms have changed in favor of transparency, but, as tech executive Anil Dash tells the New Yorker, that sort of change is much more appealing for a privileged, Ivy Leaguer golden boy of Silicon Valley like Zuckerberg than for his half a billion users, many of whom work for less tolerant bosses and socialize in more judgmental circles.

The dichotomy between Zuckerberg's philosophy and the lives of his users makes revelations about the Facebook CEO's own private life all the more interesting. It seems natural to figure that this forceful advocate for transparency is ready to test his own informational boundaries a bit.

And Zuckerberg does open up a little to the New Yorker, admitting that he's red-green colorblind, and explaining the Mandarin lessons he's been taking: They're for a scheduled vacation with girlfriend to Priscilla Chan to China. And Chan, it turns out, is finally moving in with Zuck.

Then there's Zuckerberg's defacto unfriending of Aaron Sorkin, the screenwriter behind Zuckerberg's least favorite Facebook movie The Social Network. The CEO had listed Sorkin's TV show The West Wing as a "favorite" on his Facebook profile, only to remove it under questioning from Vargas. Now Zuckerberg's re-favorited the West Wing. Curious. Apparently living under the new social norms can lead to old school regret. Even if you're Mark Zuckerberg.

[Photo of Zuckerberg at an August 10, 2010 press conference at Facebook via Getty Images]

Send an email to Ryan Tate, the author of this post, at ryan@gawker.com.


My Take...

I have an idea. Lets all put misleading information on our profiles so we mess up his data mining scheme. Or lets just stop using Facebook so the company collapses. There are way too many alternatives for out right now for this guy to be so full of himself. Listen Mark, I'm not a "dumb fuck" and I am no longer supporting you or your products. Asshole.  I'm on FourSquare now anyway. 

Posted via email from MEDIA CHECK

Monday, September 13, 2010

Northeastern University News: Student startups take center stage

Student start-ups take center stage

Student Michael Illobre and his team present their I-Cubator venture that involves a rehabilitation device for stroke victims. Photo by Lauren McFalls

September 1, 2010

Recent Northeastern University graduate Christos Kombouras says mobile commerce is rapidly expanding, and while companies are salivating to capitalize on the trend, they simply don’t know how to manage and effectively market themselves in the mobile space. He says that’s where his venture, MobiLaurus, comes in. 

MobiLaurus provides the digital platforms for businesses and customers to connect. For instance, people can use their mobile phones to access daily specials or place orders at local restaurants, or order a shuttle service to pick them up at the airport. 

“Everything is going mobile, particularly transactions in commerce,” says Kombouras, who just earned his master’s degree from Northeastern University’s School of Technological Entrepreneurship (STE). 

MobiLaurus was one of 10 “I-Cubator” projects students presented recently to a group of Northeastern University professors and potential investors. I-Cubators combine experiential learning and technology commercialization, and are a component of STE’s master’s program. 

For a full year, students work in groups on their ventures to further develop a technology, create product prototypes, evaluate markets and customer needs and create fundable business plans. The students work in collaboration with Northeastern faculty.  

“What makes this unique is that it’s an experiential component of the STE graduate program,” says STE Dean Paul Zavracky. 

The program, at the end of its fourth year, exemplifies Northeastern’s entrepreneurial spirit, as well as the university’s commitment to use-inspired research that solves real-world problems. In all, nine I-Cubator ventures have been incorporated, including five of those presented this year. 

Another one of this year’s I-Cubator ventures has a uniquely collaborative twist. It is a rehabilitation device for stroke patients and integrates various complex hand motions for patients to repeat. A team of Northeastern students has researched marketing opportunities in the United States, while another group of students from Waseda University in Japan has done the same in that country’s market. The device was developed by Constantinos Mavroidis, professor of mechanical and industrial engineering. 

Other ventures presented included NeuBuild, which offers a green, prefabricated housing construction system for Chinese real estate development companies; Style Check, a mobile phone app that helps people select what type of clothing to buy and wear; and Nicknack Publishing, which provides services for an older generation of people interested in writing books about their lives and experiences. 

The presentations, meanwhile, served a dual purpose—students are not only graded on their presentations, but the review panel of potential investors provides its own feedback on the projects. The panel’s input is collectively used to determine whether each venture should continue in the I-Cubator program, should be spun out of the university, or be discontinued.

http://www.northeastern.edu/news/stories/2010/09/I-Cubators.html

Michael Salafia
Creator of Style Check

Posted via email from MEDIA CHECK

Northeastern University News: Student startups take center stage

Student start-ups take center stage

Student Michael Illobre and his team present their I-Cubator venture that involves a rehabilitation device for stroke victims. Photo by Lauren McFalls

September 1, 2010

Recent Northeastern University graduate Christos Kombouras says mobile commerce is rapidly expanding, and while companies are salivating to capitalize on the trend, they simply don’t know how to manage and effectively market themselves in the mobile space. He says that’s where his venture, MobiLaurus, comes in. 

MobiLaurus provides the digital platforms for businesses and customers to connect. For instance, people can use their mobile phones to access daily specials or place orders at local restaurants, or order a shuttle service to pick them up at the airport. 

“Everything is going mobile, particularly transactions in commerce,” says Kombouras, who just earned his master’s degree from Northeastern University’s School of Technological Entrepreneurship (STE). 

MobiLaurus was one of 10 “I-Cubator” projects students presented recently to a group of Northeastern University professors and potential investors. I-Cubators combine experiential learning and technology commercialization, and are a component of STE’s master’s program. 

For a full year, students work in groups on their ventures to further develop a technology, create product prototypes, evaluate markets and customer needs and create fundable business plans. The students work in collaboration with Northeastern faculty.  

“What makes this unique is that it’s an experiential component of the STE graduate program,” says STE Dean Paul Zavracky. 

The program, at the end of its fourth year, exemplifies Northeastern’s entrepreneurial spirit, as well as the university’s commitment to use-inspired research that solves real-world problems. In all, nine I-Cubator ventures have been incorporated, including five of those presented this year. 

Another one of this year’s I-Cubator ventures has a uniquely collaborative twist. It is a rehabilitation device for stroke patients and integrates various complex hand motions for patients to repeat. A team of Northeastern students has researched marketing opportunities in the United States, while another group of students from Waseda University in Japan has done the same in that country’s market. The device was developed by Constantinos Mavroidis, professor of mechanical and industrial engineering. 

Other ventures presented included NeuBuild, which offers a green, prefabricated housing construction system for Chinese real estate development companies; Style Check, a mobile phone app that helps people select what type of clothing to buy and wear; and Nicknack Publishing, which provides services for an older generation of people interested in writing books about their lives and experiences. 

The presentations, meanwhile, served a dual purpose—students are not only graded on their presentations, but the review panel of potential investors provides its own feedback on the projects. The panel’s input is collectively used to determine whether each venture should continue in the I-Cubator program, should be spun out of the university, or be discontinued.

http://www.northeastern.edu/news/stories/2010/09/I-Cubators.html

Michael Salafia
Creator of Style Check

Posted via email from MEDIA CHECK

As Requested... Sequoia Capital's 2nd Gospel: Good business plans

I had some requests for the original link for the blog post I made a few week age regarding a top level business plan guide for new ventures from Sequoia Capital.

Here are the links...
http://techcrunch.com/2008/03/20/sequoias-gospel-of-startups-more-true-than-e...
http://gigaom.com/2008/03/20/sequoia-capitals-2nd-gospel-good-business-plans/

Posted via email from MEDIA CHECK

Friday, September 03, 2010

Great guidelines for startups

If you are an entrepreneur seeking a moment of clarity, there is no better place to start than Sequoia Capital’s Elements of Sustainable Companies .

It’s not new – these are the principles that have driven Sequoia’s investment strategies for decades. But today, with troubled financial markets beginning to spread cancer-like into Silicon Valley and venture capitalists starting to pull back from two plus years of carefree spending, startups have little wiggle room for error. This list is a beacon to help guide startups through their most common early mistakes.

We were reminded of the list recently when one of our interns, Bryan Scott , wrote an article talking about how important those ideas are to him. I informally polled some of my entrepreneur friends yesterday and today and was surprised at how few of them had read the list.

These principles are not for every new business, but they are certainly the key drivers of success for any startup looking for venture capital to drive growth. I’ve talked about some of these ideas in past posts, but nothing hits home quite as powerfully as a simple list, written by the venture firm that funded startups like Apple, Google, Yahoo, Cisco Systems, Oracle, PayPal and YouTube. Being able to put a check mark next to each item below certainly doesn’t ensure success. But ignoring them is a sure way to fail.

I consider this essential reading for any aspiring entrepreneur, along with The Man In The Arena.

Elements of Sustainable Companies
Start-ups with these characteristics often foretells the success of a business and the likelihood of it becoming a sustainable, enduring company. We like to partner with companies that have:

Clarity of Purpose

Summarize the company’s business on the back of a business card.

Large Markets

Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.

Rich Customers

Target customers who will move fast and pay a premium for a unique offering.

Focus

Customers will only buy a simple product with a singular value proposition.

Pain Killers

Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.

Think Differently
Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.

Team DNA
A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team.

Agility
Stealth and speed will usually help beat-out large companies.

Frugality
Focus spending on what’s critical. Spend only on the priorities and maximize profitability.

Inferno
Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.

Posted via email from MEDIA CHECK

Tuesday, August 31, 2010

Website that makes lists of numbers of...

http://www.numberof.net/

Great resource if you are looking for total number of Twitter users or total number of iPhones sold, etc.

Posted via email from MEDIA CHECK

Wednesday, August 25, 2010

Technorati Top 100 Blogs List

Why the Google/Verizon Net Neutrality Proposal Is All About Mobile // eMarketer

this weeks cool photos

the geosocial universe // infographic // Jess3

Why wasn't I invited? Go Topless Protest in Venice Beach

Topless protesters turn heads at Venice Beach

About 200 people, including about 2 dozen women wearing red tape, Band-Aids and makeshift pasties, march on the boardwalk Sunday to demand equal rights to go bare-chested in public.

Posted via email from MEDIA CHECK

Online Video / Branded Entertainment Trends & Forecasts

Synopsis:
Trends and forecasts on branded entertainment spending and the rise of web-to-tv content consumption, including the market size, audience statistics, and more.

Michael Salafia
Interactive Marketing
michael@pulpbusiness.com
skype: michaelsalafia

Posted via email from MEDIA CHECK

Monday, August 23, 2010

Style Check // Final Presentation for Northeastern University School of Technological Entrepreneurship

This document is for investors review purposes only. Please respect the intellectual property rights of myself and Lifestyle Innovation Technology, LLC. 

Cheers!

Posted via email from MEDIA CHECK

Style Check // Final Presentation for Northeastern University School of Technological Entrepreneurship

This document is for investors review purposes only. Please respect the intellectual property rights of myself and Lifestyle Innovation Technology, LLC. 

Cheers!

Posted via email from MEDIA CHECK

Monday, August 16, 2010

boston based social gaming start up raises seed capital

I love this trend. Take a look at these market forecasts...

According to conservative estimates from Screen Digest Reports, the social games market surged to be worth $639 million in 2009, up from $76 million in 2008. The market is forecasted to be worth $1.5 billion in 2014.

Posted via email from MEDIA CHECK

Tuesday, August 10, 2010

Pulp Business in Mass High Tech

Tuesday, August 10, 2010

Pulp Business launching with animated scandalous office tales

By Rodney H. Brown

“We are here to try to expose the underbelly of business in true pulp fashion,” said Adam Sodowick, who is getting close to launching Pulp Business, the virtual media company that is the creation of his Lincoln-based startup Intelligent Business Entertainment Inc.

With three episodic series ready to go at launch – Satan was a CEO, True Office Romance and Fantastic Accounting Mysteries – Pulp Business will be telling fictionalized versions of the types of stories that only get shared by co-workers and friends after work and after a few drinks. Tales of bosses who make their underlings’ life Hell, or crazy and foolish business deals, or workplace hookups and breakups.

The website and the titles are emceed by a virtual distaff version of Rod Serling named Sabrina Smythe who is ostensibly the CEO of the virtual enterprise Pulp Business. The three launch titles feature tales crafted by writers in Boston, New York and Los Angeles. The stories will be told in a visually compelling fashion, essentially motion-animated comics, similar to the types of web titles recently used by companies like Marvel Comics. Interactive marketing specialists Virilion, which did some work for Marvel, is doing the motion graphics for Pulp Business.

Pulp Business plans to make money primarily through a sort of up-front but limited product placement in each story. So one week’s episode might see a character driving a certain car or drinking a certain vodka. But the number of placements or sponsorships will be limited on each episode, Sodowick said.

“We only allow a certain amount of advertisers in on any given moment, because you can’t have too much, because that would kill it,” he said.

According to research firm PQ Media, in its Global Branded Entertainment Marketing Forecast 2010-2014 report, the Internet is the fastest growing segment of the product placement industry. Last year, that industry grew by more than 10 percent to $40 million, while the overall marketplace decreased by 2.8 percent, the first decrease in the use of product placement since it was first tracked.

The stories will be available through a website, as well as mobile web, and apps for the Android operating system from Google Inc. and the iOS in both iPhone and iPad flavors.

Key to growing the Pulp Business, which just added its first employee other than Sodowick, is a strong social network function as well, according to Sodowick. 

“A big component of this business is a social component, which hasn’t been launched yet,” he said. “The key things is these characters spill over into Facebook and Twitter and Linkedin.”

But the virtual characters are not the only social part of the Pulp Business model. 

“One of the fundamental keystones of this company is that everybody has a story,” Sodowick said. As the Pulp Business viewership climbs, and more people sign up to comment on the stories, Sodowick also wants people to start sharing their own stories about demonic CEOs or magic-fingered accountants.

Sodowick’s last startup was Fifty Lessons Ltd., a BBC-backed digital production company that provided video interviews with CEOs on business topics. Fifty Lessons, born in the United Kingdom, moved its headquarters across the pond to Boston in 2007. 

While he wouldn’t get into details such as amounts, Sodowick said that Intelligent Business Entertainment is mostly self-funded with some backing from a few individuals.

“The business has literally hit the streets with a small group of investors. We’re looking at a lot of different various options for funding,” he said. Going forward, the company is seeking between $3 million and $5 million in startup funding, ideally in a first tranche to get Pulp Business through launch to a ramp up to 1 million viewers, at which point Sodowick would want to finish out the first round. 

“We’re keeping the field very wide in terms of funding, and we are taking a more non-traditional route,” Sodowick said. “I think it will be a combination sales, selling equity and of selling rights.”

--

Michael Salafia | Interactive Marketing | Michael@Pulpbusiness.com

Posted via email from MEDIA CHECK

Monday, August 09, 2010

Branded Online Video Content is Heating Up

This lady convinced IKEA to sponsor her internet show "Easy to Assemble". She pulled 1.5 million views a month. She filmed it at home. Now she has linked up with MyDamChannel which  a $4.4 million infusion financing deal on the table, as they are teaming up with Blip.tv.

Pretty cool. 

Did you know that 86% of internet users in the US watch at least one online video per month? 
according to a recent study form comScore

Check out the full NYTimes article here

Posted via email from MEDIA CHECK

Sunday, August 08, 2010

What's your Smart Bike app idea?

Apple Files Patent for a Smart Bike

I like this IP play, it controls the user initiation process. If this goes through, Apple will control an electronic device being automatically turned on when you start peddling you bike. I can't believe who ever holds that patents on exercising (stationary) bikes  didn't think of this and already file for it...

Posted via email from MEDIA CHECK

MTV is going down hill :( What the happened to the days of TRL after school?

First they cancel TRL. Then they produce Jersey Shore. Now this? Universal Music Group, the worlds largest record label, has pulled all of its videos off of MTV.com. 

Check out this article on Wired.com for the full details...

Posted via email from MEDIA CHECK

Saturday, July 24, 2010

WSJ // Venture Capitalist's New Frontier: Where Cellphones Meet Retailing

Reid Hoffman, the Silicon Valley entrepreneur who put money early into hot start-ups like Facebook Inc. and online gaming company Zynga Game Network Inc., now has his eye on the intersection of mobile phones and bricks-and-mortar retailing.

His latest bet as a partner at venture capital firm Greylock Partners is on Shopkick Inc., one of a number of young firms hoping to turn cellphones into tools for spurring sales. Mr. Hoffman, who joined Greylock last November, is leading its $15 million investment in the company and taking a seat on its board on behalf of his firm.

Founded in June ...

http://online.wsj.com/article/SB10001424052748704682604575369280772359018.html?mod=djem_jiewr_swwps_072210

Posted via email from MEDIA CHECK

Friday, July 23, 2010

Urban Renewal

BKB

Michael Salafia
PulpBusiness.com
Sent from my iPhone

Posted via email from MEDIA CHECK

Hello Brooklyn

http://brooklynboulders.com

Michael Salafia
PulpBusiness.com
Sent from my iPhone

Posted via email from MEDIA CHECK

Pulpbusiness.com

Coming soon to an iPad near you.

Michael Salafia
PulpBusiness.com
Sent from my iPhone

Posted via email from MEDIA CHECK

BKB Cliff Hanger

Http://brooklynboulders.com

Michael Salafia
PulpBusiness.com
Sent from my iPhone

Posted via email from MEDIA CHECK

Wednesday, July 14, 2010

Sunday, July 11, 2010

Goal!!!

Viva Espana! #worldcup #Spain #pulpbusiness.com #stylecheck.me

Posted via email from MEDIA CHECK

Friday, July 09, 2010

La Mode Berlin

Can the Gritty German City Emerge as Europe's Next Fashion Capital?

   By LAURA STEVENS

Berlin

With its cheap rents, gritty feel and high concentration of artists on a budget, Berlin is funky enough to have adopted the line "poor but sexy" as an unofficial motto.

The Berlin Runway

View Slideshow

Agence France Presse / Getty Images

Kaviar Gauche gave soft materials and shapes a controlled look, sometimes adding contrasting accents such as black belts.

The city's edgy, sexy vibe was evident on Wednesday as German designers kicked off Mercedes-Benz Berlin Fashion Week, which runs through Saturday. Getting on the world's fashion map isn't easy, but Berlin is trying.

So far, it's not on a par with the fashion weeks of New York, Milan, Paris or even runner-up London. Most of the retail buyers are from Germany, and only a few of the designers, such as Hugo Boss—a German brand—and Calvin Klein, are major international names. Some big German labels, such as Joop!, Jil Sander and Escada, aren't participating.

Still, Berlin fashion week has grown steadily since its inception in 2007, and the biannual event is now a fashion hub for German designers and buyers. The number of designers showing has quadrupled, says Peter Levy, senior vice president of fashion-week organizer IMG Fashion Worldwide. The event now draws fashion media from all over Europe—eastern and western—including style capital Paris. And it is "now profitable," says IMG spokesperson Daniel Aubke. Amping up its impact, it's being presented at the same time as two other international fashion trade shows, the streetwear-oriented Bread & Butter, and the more upscale Premiere.

Berlin's cheap-chic character makes it a cultural center—and party town—for young Europeans. Its fashion reputation is growing as well. "Berlin specifically, but Germany is definitely a hotbed of creativity," says IMG's Mr. Levy.

"I like German fashion quite a lot," says said Valerie Steele, director and chief curator of The Museum at the Fashion Institute of Technology. "It's kind of tough, there's lots of leather, there's lots of kind of denim, it's not sort of chic the way Paris or Milan is, it's more kind of funky street style."

"Berlin designers take more risks than in other cities, for example, in Paris." says Julia Quante, a journalist for trade publication BerlinFashion.Daily and website berlinfashion.tv.

Germans' own love of fashion is growing, some labels say. Berlin-based label Kaviar Gauche showed in London and Paris before winning an award at the first Berlin Fashion Week. Now, the designers, who have a small presence in Japan, Hong Kong, Paris and London, among other cities, show their bridal and eveningwear collection only in Berlin.

"Of course, we were really skeptical in the beginning," says Johanna Kühl, one of the designers, laughing. "Who needs another fashion week?" But she and her fellow designer, Alexandra Fischer-Roehler, were convinced by the strengthening buying power and enthusiasm of German customers.

The range of German design was visible on Wednesday. Several designers played with flowy and sheer looks. At the same time, most clothes retained a sense of wearability and comfort, channeling streetwear—a casual, urban look—and rocker influences.

Kaviar Gauche, whose show's music switched abruptly from classical to the metal band Rammstein, paired many of its elegant designs with sheer white pants. Some of the dresses had a Greek classical look, with only one shoulder strap and loose silk material cinched at the waist.

Lala Berlin, which started its show off with a singer in a silver leopard-print dress performing "Come As You Are" by Nirvana, featured several pieces in loose, open knits, such as a black-and-white striped see-through dress. A white tube dress was covered by a very loosely knit gown that looked like a spider web. Other soft knits were given a rock-and-roll edge by animal-print patterns. There was even a silver and orange leopard-print skirt. The knits and billowy silk tops were paired with separates such as bright orange jeans, navy-striped pants and silver micro-mini skirts.

The collection is "Kurt Cobain in Kenya," says Leyla Piedayesh, Lala Berlin's designer. "It's a totally new interpretation of [African] tradition." Lala Berlin is sold in 140 mostly German stores, including one in the trendy Berlin-Mitte neighborhood.

Other designers showed a more extreme side of Berlin style. Lena Hoschek, an Austrian designer whose pieces are worn by singer Katy Perry, put her models in shoulder-length black wigs with bangs in 1950s style. While poofy skirts and flirty tops followed the malt-shop theme, metal spikes and leather straps gave the looks a dominatrix twist. (Think Grease meets Catwoman.).

Dimitri, a Milan-based designer, used color-rich embroidery, sequins and beading to create a traditional, almost Eastern European flavor. His designs—ranging from extremely short to extremely long—featured flowy clothing, big belts, and flashy details such as a skirt and a dress trimmed with gold coins.

Not every event is taking place in the main fashion tent. Michael Michalsky, previously a head designer for both Levi and Adidas, is known for combining classic styles with a streetwear edge. His new line will be shown Friday at an off-site event called "StyleNite" in Berlin's Tempodrom arena.

Fashion week, he says, is "the resurrection of the old and very successful fashion tradition of our city," he says, referring to Berlin's creative heyday in the 1920s. "We all feel this and have the same dream—to tell the world that Berlin fashion is back."

—Christina Binkley will return next week.

Write to Laura Stevens at laura.stevens@wsj.com

Printed in The Wall Street Journal, page W3

Copyright 2009 Dow Jones & Company, Inc. All Rights Reserved

Posted via email from MEDIA CHECK

Watch this trailer and tell me what you think!

Sunday, July 04, 2010

4th of July Sunset

Michael Salafia
President // Lifestyle Innovation Technology, LLC
Masters Student // Northeastern University
School of Technological Entrepreneurship
// 305.932.8392
// http://michaelsalafia.com
// @michaelsalafia
// linkedin.com/in/michaelsalafia
Sent from my iPhone.
Please excuse typos.

Posted via email from MEDIA CHECK