"Apple to Charge a Premium to Put Ads in Mobile Ads" WSJ April 29, 2010

http://online.wsj.com/article/SB10001424052748703648304575212411500983040.html

This is going to be huge. There are not even any internet ad platforms that can do video + geo. This could change iPhone interaction from a user perspective as it takes it to the next level. Interactive advertising. For us (the developers) it's great because we take 60% of revenue

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