BY SPENCER E. ANTE
Reid Hoffman, the Silicon Valley entrepreneur who put money early into hot start-ups like Facebook Inc. and online gaming company Zynga Game Network Inc., now has his eye on the intersection of mobile phones and bricks-and-mortar retailing.
His latest bet as a partner at venture capital firm Greylock Partners is on Shopkick Inc., one of a number of young firms hoping to turn cellphones into tools for spurring sales. Mr. Hoffman, who joined Greylock last November, is leading its $15 million investment in the company and taking a seat on its board on behalf of his firm.
Founded in June ...
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