How would you use D'Fusion mobile augmented reality platform?

Total Immersion just raised $5.5 million for  D'Fusion, their augmented reality platform. In light of this activity I began thinking about what I could design using this platform. Take a look at this link http://www.t-immersion.com/en,mobility,35.html to view some of the examples of D'Fusion Mobile. 

I especially like the "iP

hone M-Commerce Face Tracking App at Paris, 2011".

Which one is your favorite? What would you do with D'Fusion?

http://www.t-immersion.com/en,mobility,35.html

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